My name is Valerie Baier. Welcome to my small, personal slice of the internet.
I’m a creative and strategy-driven leader with over 16 years of experience helping teams build meaningful brands and digital experiences.
Fun-ish facts:
Plant gal, Etsy shop owner, DIYer, Girl mom
Status: Open to opportunities
TL;DR:
Here’s a resume to-go
→
Warman, Saskatchewan
Things I’ve done
Wanna’ see ‘em all?
→
Affinity Credit Union
Brand Identity, Campaign Strategy, Design Systems, Brand Storytelling, Community-Driven Branding
Partnering with Affinity Credit Union was a chance to build something meaningful.
Together, we shaped a brand identity and campaign work rooted in community, designed to support member growth and connect with a younger generation.
See Project
→
Sask Oilseeds
Brand Strategy, Brand Identity, Design Systems
Bringing Saskatchewan Canola and Saskatchewan Flax together required a brand built on balance.
We created a unified identity that respected both organizations equally, avoided favouring one crop over another, and established a flexible foundation designed to scale as the organization grows and evolves.
See Project
→
Saskatchewan Polytechnic
Brand Strategy, Brand Identity, Campaign Identity, Alumni Engagement
A dedicated alumni brand and fundraising campaign designed to strengthen connection, build pride, and support
Saskatchewan Polytechnic’s vision for a new campus and future growth.
See Project
→
Sask Recycles
Campaign Strategy,
Campaign Messaging System
Saskatchewan Recycles needed a campaign that made recycling easier to understand and easier to remember.
The challenge was twofold: clearly communicate what materials belong where, and do it in a way that featured both SARCAN and Saskatchewan Recycles without overwhelming the message.
See Project
→
Remai Modern
UX/UI Strategy, WordPress, Shopify, Campaign Strategy, Design Systems, Brand Storytelling
An art gallery is a huge challenge, one that I personally relished.
To build art, for art, what more could a creative want?
See Project
→
Where I’ve spent
most of my days
Check Out My Resume
→
My name is Valerie Baier. Welcome to my small, personal slice of the internet.
I’m a creative and strategy-driven leader with over 16 years of experience helping teams build meaningful brands and digital experiences.
Fun-ish facts:
Plant gal, Etsy shop owner, DIYer, Girl mom
Status: Open to opportunities
TL;DR:
Here’s a resume to-go
→
Warman, Saskatchewan
Things I’ve done
Wanna’ see ‘em all?
→
Project
Affinity Credit Union
Brand Identity, Campaign Strategy, Design Systems, Brand Storytelling, Community-Driven Branding
Partnering with Affinity Credit Union was a chance to build something meaningful.
Together, we shaped a brand identity and campaign work rooted in community, designed to support member growth and connect with a younger generation.
See Project
→
Project
Sask Oilseeds
Brand Strategy, Brand Identity, Design Systems
Bringing Saskatchewan Canola and Saskatchewan Flax together required a brand built on balance.
We created a unified identity that respected both organizations equally, avoided favouring one crop over another, and established a flexible foundation designed to scale as the organization grows and evolves.
See Project
→
Project
Saskatchewan Polytechnic
Brand Strategy, Brand Identity, Campaign Identity, Alumni Engagement
A dedicated alumni brand and fundraising campaign designed to strengthen connection, build pride, and support
Saskatchewan Polytechnic’s vision for a new campus and future growth.
See Project
→
Project
Sask Recycles
Campaign Strategy,
Campaign Messaging System
Saskatchewan Recycles needed a campaign that made recycling easier to understand and easier to remember.
The challenge was twofold: clearly communicate what materials belong where, and do it in a way that featured both SARCAN and Saskatchewan Recycles without overwhelming the message.
See Project
→
Project
Remai Modern
UX/UI Strategy, WordPress, Shopify, Campaign Strategy, Design Systems, Brand Storytelling
An art gallery is a huge challenge, one that I personally relished.
To build art, for art, what more could a creative want?
See Project
→
Where I’ve spent
most of my days
Check Out My Resume
→
My name is Valerie Baier. Welcome to my small, personal slice of the internet.
I’m a creative and strategy-driven leader with over 16 years of experience helping teams build meaningful brands and digital experiences.
Fun-ish facts:
Plant gal, Etsy shop owner, DIYer, Girl mom
Status: Open to opportunities
TL;DR:
Here’s a resume to-go
→
Warman, Saskatchewan
Things I’ve done
Wanna’ see ‘em all?
→
Project
Affinity Credit Union
Brand Identity, Campaign Strategy, Design Systems, Brand Storytelling, Community-Driven Branding
Partnering with Affinity Credit Union was a chance to build something meaningful.
Together, we shaped a brand identity and campaign work rooted in community, designed to support member growth and connect with a younger generation.
See Project
→
Project
Sask Oilseeds
Brand Strategy, Brand Identity, Design Systems
Bringing Saskatchewan Canola and Saskatchewan Flax together required a brand built on balance.
We created a unified identity that respected both organizations equally, avoided favouring one crop over another, and established a flexible foundation designed to scale as the organization grows and evolves.
See Project
→
Project
Saskatchewan Polytechnic
Brand Strategy, Brand Identity, Campaign Identity, Alumni Engagement
A dedicated alumni brand and fundraising campaign designed to strengthen connection, build pride, and support
Saskatchewan Polytechnic’s vision for a new campus and future growth.
See Project
→
Project
Sask Recycles
Campaign Strategy,
Campaign Messaging System
Saskatchewan Recycles needed a campaign that made recycling easier to understand and easier to remember.
The challenge was twofold: clearly communicate what materials belong where, and do it in a way that featured both SARCAN and Saskatchewan Recycles without overwhelming the message.
See Project
→
Project
Remai Modern
UX/UI Strategy, WordPress, Shopify, Campaign Strategy, Design Systems, Brand Storytelling
An art gallery is a huge challenge, one that I personally relished.
To build art, for art, what more could a creative want?
See Project
→
Where I’ve spent
most of my days
Check Out My Resume
→
Reach out anytime
valerie.m.baier@gmail.com
Work
Contact
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